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Austin Li
Experience Design Director
New York City

10 years directing design at startups and WPP agencies, shipping products used by millions across Verizon, Sherwin-Williams, Coca-Cola, and T-Mobile.

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Sherwin-Williams Color Expert app home screen beside the design system's sheen selector, neutral system states, and DIY color tokens with hex values
01 Sherwin-Williams Color Expert
Four years embedded with Sherwin-Williams’ digital product team as design lead for the Color Expert app and DIY color tools, serving over a million users a year across iOS, Android, and web. Work ran from information architecture through bringing AI into the design workflow responsibly.
Your image here — 16:9
02 Sprite Squad
Led design for Coca-Cola’s Sprite Squad engagement platform, defining the product framework and progression mechanics across multiple agencies on a tight timeline. Acted as the conduit between design and stakeholders.
Your image here — 16:9
03 Verizon Value Brands
Embedded with AKQA through WPP’s cross-agency talent program, leading experience design across Straight Talk, Visible, Total Wireless, and Walmart Family Mobile. Two teams (seven designers and two writers) implementing a shared design system that holds the brands consistent across every platform.
Verizon
Coca-Cola
Sherwin-Williams
T-Mobile
Director, Experience Design VML (WPP) · Verizon value brands 2026 – Present
Associate Director, Experience Design VML (WPP) · Sherwin-Williams, Coca-Cola, T-Mobile 2022 – 2026
Head of Product & Experience Curu · Financial wellness platform 2017 – 2021
Head of User Experience StudyGate · EdTech (contract) 2017 – 2019